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Miliband requires cash advance television advertisements to young ones become prohibited

Ads for pay day loans should always be prohibited during youngsters' television programmes, Labour frontrunner Ed Miliband has stated.

Composing within the Sun on Sunday newsprint, Mr Miliband criticised lenders that are payday "target" kids through marketing.

He stated A labour federal government would urge the marketing watchdog to introduce a ban. If it did not work, Labour would utilize legislation, Mr Miliband stated.

His reviews also come in per week which saw payday loan providers quizzed by MPs.

Mr Miliband told the BBC payday lenders had been investing thousands and thousands of pounds marketing during kids' television programmes.

'Bad for families'

" As being a dad of two young guys, i am aware exactly how affected they could be in what they see and I also do not wish payday loan providers using benefit of the price of living crisis and focusing on kiddies in this nation," he stated.