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OkCupid's Very First Ad Campaign Is Down Seriously To Concentrate On Significantly More Than Just Hookups

OkCupid is using their brand name towards the next degree, enlisting some standout WNW Members to exhibit why it is not the same as other dating platforms. First, OkCupid induced Berlin-based WNW Member Jay Daniel Wright to enliven the application with a complete identity that is new which included a reliable of whimsical icons. Now, with their first marketing campaign, the in-house imaginative group worked alongside Wieden+Kennedy together with duo behind wc paper Magazine. The outcomes are really a striking campaign that repurposes the acronym DTF, stripping it of their hook-up meaning. Down seriously to bang? More like down to finish my novel, turn up the kiln, and base the bill. And certain, perhaps additionally the f that is original. So long as you take breaks to fight concerning the president while focusing in your chakras.

Below, we meeting WNW Members Dana Davis, Designer at OkCupid and Jessica Shriftman, Wieden+Kennedy Art Director.

As Dana informs us, "The DTF campaign is an extension that is great of objective to pay attention to substance and depth -- and also to mirror right straight back in the dilemmas and interests that individuals worry about." The ensuing campaign is a real, collaborative work. And Dana and Jessica have actually absolutely nothing but positive what to state about all sides and their metaphorical "balls." As Jessica informs us, " The team that is in-house OkCupid is made up of rad and nice people (with big balls). Plenty of consumers will ask for provocative work then run when it comes to “advertising hills” if it is presented in their mind. The okCupid group didn’t a great deal as blink. for their enormous credit" If you're DTfind out more, continue reading. And shout-out to WNW customers Rob Engvall and Frank DeRose with regards to their exceptional act as developers about this campaign.